PT - JOURNAL ARTICLE AU - Sebastian Heiduschke TI - Emerging from the Niche: DEFA’s Afterlife in Unified Germany AID - 10.1353/mon.2013.0104 DP - 2013 Dec 21 TA - Monatshefte PG - 625--640 VI - 105 IP - 4 4099 - http://mon.uwpress.org/content/105/4/625.short 4100 - http://mon.uwpress.org/content/105/4/625.full AB - The cinema of the GDR has seen a steep rise in popularity since German unification. DEFA is now a popular “brand,” with its films being omnipresent on television, in movie theaters, and on DVD, Blu-ray, and online streaming video. Reasons for this success are located in the current infrastructure of DEFA cinema. Since 1999, DEFA-Stiftung, Progress Filmverleih, and Icestorm Entertainment have (re-)introduced the GDR’s cinematic legacy to German culture, where audiences embrace the new media as reminders of a bygone time. (SH)